Transformation takes time. But time isn’t a luxury that marketing leaders can always afford. When Aditi Javeri Gokhale first stepped into the CMO role of Northwestern Mutual, she had just a few short months to define a new direction.

On this episode of Marketing Trends, she talks about how she was able to enact rapid change and move her marketing organization in a more productive direction. Aditi also talks about delivering personalized content, innovating in the financial services sector, and much more.

Links:

Full Links, Notes, & Quotes: http://bit.ly/33Mn4YM

Aditi’s LinkedIn: linkedin.com/in/aditi-javeri-gokhale-5166718/

Aditi’s Twitter: twitter.com/aditigokhale_

Northwestern Mutual: northwesternmutual.com/

3 Key Takeaways:

- Successful marketing needs to do more than spread brand awareness. That awareness needs to lead to action.

- In today’s data-rich environment, marketing content should be tailored to the particular situation of its audience.

- Having good data is not enough. The difference between successful marketers and others is the ability to draw insights and execute on the insights drawn from that data.

---

Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

A Greater Sickness VII: The Cure is a Person