Discover the packaging landscape of 2025, featuring insights from top designers on AI integration and cultural shifts in food packaging. Explore the rise of sustainable and regenerative designs, alongside the influence of Gen Z aesthetics. Listen to discussions on overcoming stringent regulations and the transformative power of packaging on consumer behavior. With expert opinions on eco-friendly solutions and responsible storytelling, this engaging dive highlights innovation in both creativity and sustainability for the future.
In 2025, successful packaging design will focus on genuinely connecting with audiences while moving beyond superficial trends and stereotypes.
The packaging industry faces challenges from strict regulations and must prioritize sustainable solutions that enhance both eco-friendliness and customer experience.
Deep dives
Emerging Trends in Packaging Design
The evolution of design aesthetics for Gen Z is anticipated to move beyond cliches and stereotypes. While current trends on platforms like Pinterest feature vibrant colors and maximalism, the effectiveness of such designs diminishes when overly replicated. Successful brands will focus on genuinely understanding their audiences rather than simply emulating existing trends. Noteworthy examples include brands like Liquid Death and Skims, which stand out by tailoring their packaging to resonate authentically with their consumers.
Sustainability and Innovation in Packaging
Sustainability remains a crucial focus for packaging design in 2025, with designers needing to find balance between eco-friendliness and customer experience. Innovative solutions such as soluble packaging are emerging, offering convenience while dramatically reducing waste. Additionally, brands are encouraged to explore reusable packaging systems that require collaborative ecosystems to ensure effective returns and recycling. The growing demand for sustainable options aligns well with consumer preferences, particularly among environmentally-conscious demographics.
Navigating Challenges in the Packaging Industry
The packaging industry is faced with a range of challenges in 2025, including strict regulations on recyclability and sustainability. Designers must stay proactive in adapting their practices while managing clients' expectations, which often lean toward traditional methods due to budget constraints. There's a growing urgency to educate both brands and consumers about sustainable materials and practices to reduce confusion and enhance clarity. Ultimately, the industry's evolution will depend on the ability to merge innovative sustainable solutions with effective client communication strategies.
What will change in 2025 for packaging design and what concerns should brands have?
Packaging design is evolving in 2025, listen to 20 top designers breakdown things you need to consider in 2025.
Explore the evolving landscape of packaging in 2025 with industry experts like Al Gilbody, Anna Ison, and Dave from Print Design Academy. Discover themes including AI integration, cultural innovation in food packaging, and the rise of sustainable, regenerative, and soluble designs.
Learn about the influence of Gen Z aesthetics from Fred Hart, evolving marketing strategies from Sarah Williams, and challenges posed by stringent regulations. With insights from voices like Guillermo Dufranc and Simon Forster, this episode delves into how packaging can transform consumer behavior and contribute positively to the environment, while maintaining creativity and brand storytelling.
Designers in this episode include:
Simon Forster of Robot-Food
Anna Ison of Auros Design
Gene Portnoy of Work & Company
Al Gilbody of Slice Design
Guillermo Dufranc of Tridimage
Juan Campdera of Aktiva
Fred Hart, Independent Design Consultant
Chris Wilson of Stckmn
Uwe Melichar of Touch Design
Keenan Thompson of Phillip Morris International
Matt Hanzly of Enlisted Design
Dave Hopkins of Print Design Academy
Sarah Williams of Beardwood & Co.
Kirk Visola of Mind the Font
Andy Kurts of Buttermilk Creative
Chris Joscelyn of ButterflyCannon
Lisa Cain of Surfit Westrock
Vicki Strull, consultant
and Evelio Mattos of IDP Direct
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