Packaging Unboxd with Evelio Mattos
2025 Packaging Trends Episode | Ep 202
Jan 6, 2025
Discover the packaging landscape of 2025, featuring insights from top designers on AI integration and cultural shifts in food packaging. Explore the rise of sustainable and regenerative designs, alongside the influence of Gen Z aesthetics. Listen to discussions on overcoming stringent regulations and the transformative power of packaging on consumer behavior. With expert opinions on eco-friendly solutions and responsible storytelling, this engaging dive highlights innovation in both creativity and sustainability for the future.
20:10
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Quick takeaways
- In 2025, successful packaging design will focus on genuinely connecting with audiences while moving beyond superficial trends and stereotypes.
- The packaging industry faces challenges from strict regulations and must prioritize sustainable solutions that enhance both eco-friendliness and customer experience.
Deep dives
Emerging Trends in Packaging Design
The evolution of design aesthetics for Gen Z is anticipated to move beyond cliches and stereotypes. While current trends on platforms like Pinterest feature vibrant colors and maximalism, the effectiveness of such designs diminishes when overly replicated. Successful brands will focus on genuinely understanding their audiences rather than simply emulating existing trends. Noteworthy examples include brands like Liquid Death and Skims, which stand out by tailoring their packaging to resonate authentically with their consumers.
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