OnBase: Smashing Sales and Marketing Misalignments Ep. 284 | Measure Success: Market Research and Analytics Yield Results
Advertisers and agencies both need to come to the table – and right from the outset when it comes to optimizing outcomes. How, when, and why that should happen is the focus of this episode of Sunny Side Up, which features Earl Potter, Senior VP of Media Analytics at Quad. He brings extensive experience with technology and analytics, helping clients get the most out of their market investments by finding the right combination of technology, method, and analytical framework to optimize media spend. Before joining Quad in 2019, Earl worked in senior positions at some of the largest global media analytics firms, including Gain Theory, a marketing effectiveness consultancy that is part of WPP, and Mediabrands, the media and data arm of Interpublic group. He shares insights on advertisers and agencies – how they can best leverage ad dollars and maximize ROI through candid communication, planning, research, and transparency.