Deliverability Defined

Hey.com: The New Mailbox Provider that Blocks “Spy Tracker” Pixels

Jul 21, 2020

44:27

If you’re following the email marketing world, you’ve undoubtedly heard of Hey.com from creators of Basecamp. A lot of people have a lot of opinions on Hey, and because our podcast is all about email deliverability, we believe it’s a relevant discussion for us to have.

There’s not a ton of innovation in the email space, so having something like Hey to give us good conversation is a welcome change. If you need a quick catch-up, check out hey.com to see what it’s all about.

Whether you’re pro-Hey or anti-Hey, this episode is a deep dive into the pros, cons, and everything in between, along with our opinions and what it means for email at-large.

Main Takeaways

Hey’s unique value proposition is that they are showing you email that you want to see, and giving you more control over who can email you.
Hey encourages you to organize your email from the beginning — an important feature to anyone whose inbox has run wild. However, this can lead to lumping unimportant and important emails from the same sender into one box.
Hey does a good job of combing social media features with email features that result in a positive user experience.
Hey will automatically block “spy pixels” (open tracking pixels), which are tiny images that tell senders if emails have been opened or not. This is good for privacy hawks, but could be very bad for those trying to gather analytics on their email open rates.

“[Hey] realizes that there is definitely community frustration over social media and how algorithms work and not being able to see the posts that you want to see. Sometimes creators feel like their content is not being seen by the right people. And I think they want to make sure that the user has control instead of feeling like the algorithms have control, which I can totally understand.” ~ @alyssa_dulin

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