Own Your Business Sam’s (Unfiltered) Take: State of the Wedding Industry
Bookings feel slower. Buyers seem harder to reach. The market feels crowded and uncertain. If you’ve been wondering what’s going on, you’re not alone.
In this solo episode, I’m walking through what I see happening across the wedding industry right now. I’ll share my perspective on shifting buyer behavior, rising competition, changing definitions of luxury, and the day-to-day challenges of trying to grow a creative business in a more complex market.
This episode is here to give you clarity. Not just about what’s happening, but about what to focus on. Things feel different because they are. But that doesn’t mean your business can’t grow. You just need a clear view of the landscape and a plan for how to show up inside it.
Takeaways:
Luxury is about how you make people feel. A beautiful design means less if the experience behind it is stressful or disconnected.
There are only so many premium clients to go around. More vendors are chasing fewer seats at the high-end table, which makes relationships and consistency even more important.
You don’t need a perfect booking. Two out of three is enough. If the price is right, the project is interesting, or the client is kind, take the win.
Results follow effort. Keep improving your follow-up, your portfolio, your proposal, and your presence. Focus on what you can control and keep showing up.