Episode 76. Another week, another brand profile! Join us as we travel up north to the very top of Honshu – to Aomori Prefecture. Located a stone’s throw from the coastal shoreline, Hachinohe Shuzo has been crafting sake in Aomori since 1775. More recently, two brothers have taken over at the Brewery, Hideyuki and Nobuyuki Komai and they began steering their small batch “Mutsu Hassen” brand in exciting new directions. With tweaks to the traditional sake brewing orthodoxy, such as using white koji and shortening the length of the shubo yeast starter process, the Komai brothers have created exciting new sake flavors that don’t stray too far from tradition. Listen in as Timothy talks about his 2013 visit to this brewery and his literal run in with both a sugidama (hanging cedar branch ball) and a minor typhoon. And completely unrelated to Squid Games on Netflix, there is way more squid talk than one might expect.