E88: Shefi Ben-Hutta On Making Your Mark

In this episode, James talks with Shefi Ben-Hutta, Founder of Coverager.

To learn more about Coverager, visit https://coverager.com/.

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Episode Highlights:

• Shefi shares her background story and experience in the insurance industry. (3:32)
• Shefi discusses her experiences as an insurance professional in Israel. (5:58)
• Sheffi explains how Israel's insurance industry deals with terrorism and why she migrated to America. (16:26)
• Shefi mentions that working for a startup company that sold technology software to independent agents brought her to the United States. (20:07)
• Shefi discusses how she made the choice to leave the carrier side and focus her career on Coverager. (25:16)
• Shefi shares what led her to start Coverager, an online newsletter and database that creates and curates coverage on the most pressing topics relevant to the insurance industry. (31:54)
• Shefi mentions that Coverager has a lot of automated technologies, which allows them to be a small team while still being integrated and aware of what everyone is doing. (40:32)
• Shefi mentions that when individuals start businesses, they need to pay attention to how they grow, who they market to, and how they acquire their audience. (42:29)
• Shefi explains that InsurTech is a mindset and embedded insurance is a strategy. (46:45)
• Shefi discusses advocating for the independent agent channel to better use embedded as a distribution category and conduct activities in the embedded space inside an independent agency office. (53:53)

Key Quotes:

• “I found my meaning with Coverager because I find my meaning with being able to influence what people think and what they do. And it really feels like we're at the center of InsurTech. And there's so much innovation around us.” - Shefi Ben-Hutta
• “You have to do what others are not doing. In insurance, it's pay to play. ” - Shefi Ben-Hutta
• “It doesn't matter what you do once in a while. It matters what you do every day.” - Shefi Ben-Hutta