As I search for books to highlight on the show, I'm looking for unique and interesting content and an author who has probably slipped under other podcasters' radars. Take, for instance, the title Rasputin for Hire by Michael Goodman.
Michael is a marketing expert who has been consulting since 1979. In this conversation, we hear about the story behind this fascinating title and:
- the difference between his book and Dan Pink's first title, Free Agent Nation
- why new consultants have to love selling
- the problem with cold leads
- on working alone
- how to use peer networks
- having confidence in one's own abilities
- personal mission statements
- consulting between jobs
- a fascinating Seth Godin story
A special thanks to my friends at JustPaddles.com.
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