#17 A Journalist's Perspective on Digital PR with Katie-Ann Gupwell

A lifestyle reporter for The Daily Star, Katie-Anne shares her journey from Wales Online to The Daily Star, where she covers a diverse range of topics including health, beauty, fashion, and real-life stories. We delve into Katie-Anne’s typical working day, exploring her shift patterns, story pitching processes, and how she finds inspiration for her articles. She emphasises the importance of topicality and quirkiness in pitches, highlighting that PR professionals should aim to present ideas that resonate with current trends.

00:00:00 - Introduction to Season 2: Louise Parker and Steve Baker welcome listeners to the second season of the Digital PR Podcast, highlighting the exciting topics and guests lined up for the series.

00:05:30 - Katie-Anne Gupwell's Background: Journalist Katie-Anne Gupwell shares her career journey, detailing her transition from Wales Online to The Daily Star and her focus on lifestyle reporting.

00:10:00 - A Day in the Life of a Journalist: Katie discusses her typical working day, including her shift patterns, story pitching processes, and how she balances various topics in her role.

00:15:30 - Effective PR Pitching: The conversation shifts to how PR professionals can effectively pitch stories to journalists, with Katie offering insights on timing, relevance, and the importance of understanding the publication.

00:20:00 - The Future of Journalism and Digital Publishing: Katie reflects on the evolving landscape of journalism, discussing the impact of social media, AI, and the importance of storytelling in the face of rapid change.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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