DTC POD: How The Best Brands Are Built #190 - Paul Voge, Aura Bora: Sparkling Water. Shark Tank, & Bootstrapping Retail to 5k+ Stores
Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business.
Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more.
4:17- 6:06 Starting a CPG brand
9:08 - 15:34 Co-packers and distributor
15:50 - 17:04 Family & friend investors
17:12 - 23:04 Filming Sharktank in COVID
24:57 - 29:26 Creating new flavors
29:48 - 35:29 Retail over DTC
35:37 - 38:29 Watchout for chargebacks
43:55 - 49:19 Retail stores that carry Aura Bora
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Paul Voge - Co-Founder of Aura Bora
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel