2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries 408[Marketing] All Companies should be Media Companies | Jab Jab Jab Right Hook - Gary Vaynerchuk
May 22, 2023
Discover how adopting a media-centric approach can revolutionize your company's branding and marketing. Explore compelling historical examples like Michelin Tire and Guinness that highlight the impact of storytelling. Learn strategies to craft unique narratives and engage communities effectively. Plus, uncover techniques to significantly boost your productivity, achieving more in three months than you did in an entire year, all while working fewer hours!
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Every Business Should Be A Media Company
- Every business can and should act as a media company to build trust and attention.
- Content that educates or entertains creates long-term brand value beyond direct product messaging.
Michelin Built Demand With Content
- Michelin created restaurant reviews to encourage driving and sell more tires.
- That content built trust and became iconic through Michelin stars.
Guinness Sparked Conversation With A Book
- Guinness created the Guinness Book of World Records to spark pub conversations and promote their beer.
- The book became engaging content that reinforced brand affinity.
