Building in the Age of AI: How I’m Positioning My Agency for What Comes Next

In this solo episode of The Builders Podcast, Matt Levenhagen opens up about the state of his agency and how he's actively positioning for long-term success amidst a rapidly changing world.

From economic pressures like tariffs to the accelerating rise of AI, Matt breaks down how these forces are impacting service businesses—and how he’s turning disruption into opportunity. Instead of reacting with fear, he shares a grounded, strategic framework for expanding offerings, introducing AI and automation, and deepening consulting capabilities—all while staying rooted in his core strengths.

You’ll hear the nuts and bolts of how Matt built and launched new landing pages, repositioned service offerings, and even created a lead-gen funnel using tools like Canva, ChatGPT, Mailchimp, and WordPress—in a matter of hours. But more importantly, he reflects on the first principles behind why he’s doing it all.

If you’re a founder, service provider, or agency owner navigating the same turbulent waters, this is your behind-the-scenes guide to building with intention.

🔑 Key Takeaways

• AI is here—and it’s not just a threat: It’s a powerful tool that agencies can embrace to add value, not replace it.
• Speed matters: When the ground shifts, the builders who move fast are the ones who stay standing.
• Your clients still need you: Business owners want human guidance. Many don’t have the time or skill to implement AI on their own.
• Don't burn it down—build on what works: Unified Web Design isn’t being replaced, it’s expanding with AI-led services and consulting.
• Marketing infrastructure is critical: Even a quick-and-dirty funnel (like the “Three Smart Moves” guide) can plant seeds for future opportunities.
• Community and outreach still win: Reconnecting with your network and engaging in communities is as essential as ever.