EP 308 - Product Awards Series: inCitu Founding CEO on Augmented Reality and the Future of Cities

It's episode 10 of the Product Awards Series, hosted by Ubiety Techologies CPO Nacho Andrade! Here, Nacho speaks with inCitu Founding CEO Dana Chermesh. The focus is on the company's use of augmented reality (AR) to transform city planning and make it accessible to everyone. Chermesh's background in architecture and experience with immersive technologies in the Israeli Air Force inspired her to explore AR in urban planning. InCitu's mission is to improve the conversation around the future of cities by providing easy access to information and fostering engagement. The team prioritizes user experience and has shifted from an iOS app to web AR and QR codes for seamless access to AR experiences. Chermesh emphasizes the importance of passion and problem-solving in building great products. The podcast also touches on industry trends, the convergence of AR and city planning, and the need for responsible urban development.