How to Ask Investors (or Family!) for Money

Mike Maples Jr. is one fo the pioneers of seed-stage investing, and invested early in the likes of Twitter, Twitch, and Lyft. I asked him to do something a little unusual: give advice to small business owners who, instead of pitching VCs like him, are instead pitching their family and friends. His advice reveals a lot about how investors think, whether they're pros like him or just a mom or pop at home.