The Hidden Power of CFO-CRO Collaboration | Puneet Arora

If a CRO is expected to know the balance sheet, shouldn’t the CFO should know the sales playbook? After all, a strong partnership between these two roles is instrumental to a company’s financial health, and they need to be able to support one another.

In this installment of our better business partnering series, Puneet Arora, President at Yellow.ai, talks to Melissa Howatson about how CFOs can form strong partnerships with their CROs. Puneet was previously a CRO himself, and has over 25 years of experience working alongside CFOs while leading sales teams at high-growth SaaS organizations. In that time, he’s had a variety of strong CFO-CRO relationships and tells us about the ones that were the most effective.

Learn how to nurture a strong partnership between the Office of Finance and revenue operations by fostering not just rapport, but strategic alignment. 

Discussed In This Episode:

• The unique responsibilities of the CFO and CRO, and how a strong partnership leads to better business outcomes
• The increasing importance of the revenue operations team in modern organizations and the layer of support they bring to the business
• Some of the top challenges CROs are facing in today’s business landscape, and how CFOs can support them through these challenges
• Common points of friction between the finance and revenue operations teams, and how they can work better together to uncover growth opportunities and get deals done
• Traits CROs appreciate in a CFO, and tactics CFOs can use to facilitate a productive relationship with the revenue operations team