Chief Revenue Officer is one of the newest roles in the C-suite range. Since they're responsible for generating revenue and driving growth, their job is to bring sales and marketing together to ensure customer success.
But most CROs struggle with the customer experience piece of the puzzle and rely only on the efforts of their sales and marketing teams to drive revenue.
In this episode of the Taking The Lead Podcast, our host Christina Brady welcomes Mary Ward, the CRO of Athennian, to discuss the challenges and perks of being a CRO. They get into how CROs can bring marketing, sales, and CX together, why this holistic approach to revenue generation is so effective, and the best ways to help these teams work towards their common goals.
Taking the Lead