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Learn how Aiden Meigen transitioned from London trader to whiskey entrepreneur with Natterjack Irish Whiskey. Discover the cyber preparedness challenges faced during the pandemic and the success story of this distinctive Irish whiskey brand.
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Quick takeaways
- Natterjack Irish Whiskey prioritizes unique flavor profiles and oak barrel influence for product differentiation.
- Adapting to pandemic challenges, Natterjack shifted sales strategies from on-premise to off-premise to ensure business sustainability.
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The Journey to Natterjack Irish Whiskey
Starting from a career in trading, Aiden Meagan embarked on a journey to create Natterjack Irish Whiskey in 2016. With a background in hospitality and inspiration from his granddad who ran bars, Aiden pursued whiskey-making to create a tangible product. By learning the craft and collaborating with a master distiller, the brand launched in 2019, focusing on unique flavor profiles and the influence of oak barrels.
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Listen to the best highlights from the podcasts you love and dive into the full episode