Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI Fresh Content Inked: A Subversive Approach to Driving More Sales By Creating Less Content
Jan 28, 2025
Kendall Cherry, founder of The Candid Collective, delves into her unique approach to content creation with 'Fresh Content Inked,' advocating for just six new pieces each month. She highlights how a well-curated content library can ease marketing efforts and enhance client connections. By embracing strategic repurposing and asynchronous sales, Kendall promotes efficiency and calm in business. She also shares personal practices that keep her creatively balanced, challenging the notion that more content equals better results.
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Content Library Success Story
- Kendall created a content library by curating her best strategic sales content instead of continuously creating new pieces.
- This approach doubled her income and freed her time to pursue book writing and other passions.
Limit New Content Monthly
- Set a monthly limit of six or fewer new content pieces to focus on quality and creative energy.
- Leverage evergreen content and resist the pressure to constantly create new material for calmer business operation.
Less Content Fuels Creativity
- Posting less, high-quality, market-validated content leads to better sales connections and creativity.
- Freed time boosts creative input and writing quality, enhancing business and personal projects.