Summary of Wired to Care by Dev Patnaik and Peter Mortensen | Free Audiobook

Learn how companies prosper by creating widespread empathy.

How do you know what your customers want? Oftentimes, businesses will do everything they can to determine their customer's needs by generating reports, analyzing them, evaluating the numbers, and then creating a strategy from their findings. But will this bring you closer to your customers? No. The problem with this strategy is that businesses who do this fail to create an empathic connection with their customers. I mean, can you truly know what a customer wants without putting yourself in their shoes? Probably not. What your customers really want is for you to interact with them, ask them questions, and find out what they struggle with. Through Wired to Care, you’ll find out why businesses with empathy are the most successful, so keep reading to find out why Nike turned their offices into a training facility, how Microsoft created a product for themselves, and how an ordinary cleaning company has the power to impact lives around the world.

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