Norma Chu, Founder & CEO of DDC Enterprise, transitioned from crafting a global food brand to integrating Bitcoin into her business strategy. She shares insights on why her company is targeting a 10,000 BTC treasury by year's end. Discussing her journey from investment banking to culinary influencer, Norma highlights the fusion of food and crypto. She also addresses the impact of Bitcoin regulations in Hong Kong and the necessity of community engagement in both sectors. Tune in for her ambitious plans and unique perspectives on building a future where food meets finance.
41:05
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
From Equity Research To Food Creator
Norma Chu left equity research to create DayDayCook after building a 100k follower audience on Facebook.
She quit banking and went all-in on content and recipes, growing the brand for 13 years.
question_answer ANECDOTE
Becoming The Face Of The Brand
Norma began appearing on video after advertisers wanted a human face behind DayDayCook.
She later expanded to TV cooking and travel shows as her team grew.
insights INSIGHT
How Bitcoin Entered Her Radar
Norma first seriously engaged with Bitcoin in 2021 as Hong Kong became a hub for mainland talent after China bans.
A long-term investor suggested studying MicroStrategy as a model that made her reconsider corporate Bitcoin.
Get the Snipd Podcast app to discover more snips from this episode
In this episode of Coin Stories, Natalie Brunell is joined by Norma Chu, Founder & CEO of DDC Enterprise, sharing her journey from building DayDayCook into a global food brand to adding Bitcoin to her company’s treasury.
Coin Stories is powered by Gemini. Invest as you spend with the Gemini Credit Card. Sign up today to earn a $200 intro Bitcoin bonus. The Gemini Credit Card is issued by WebBank. See website for rates & fees. 10% back at golf courses is available until 9/30/2025 on up to $250 in spend per month. Learn more at https://www.gemini.com/natalie
----
Coin Stories is powered by Bitwise. Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com
----
Bitdeer Technologies Group ($BTDR) is a global leader in Bitcoin mining and high-performance computing for AI. Learn more at https://www.bitdeer.com.
----
Natalie’s Bitcoin Product and Event Links:
Secure your Bitcoin with collaborative custody and set up your inheritance plan with Casa: https://www.casa.io/natalie
Block's Bitkey Cold Storage Wallet was named to TIME's prestigious Best Inventions of 2024 in the category of Privacy & Security. Get 20% off using code STORIES at https://bitkey.world
For easy, low-cost, instant Bitcoin payments, I use Speed Lightning Wallet. Play Bitcoin trivia and win up to 1 million sats! Download and use promo code COINSTORIES10 for 5,000 free sats: https://www.speed.app/coinstories
Earn passive Bitcoin income with industry-leading uptime, renewable energy, ideal climate, expert support, and one month of free hosting when you join Abundant Mines at https://www.abundantmines.com/natalie
Protect yourself from SIM Swaps that can hack your accounts and steal your Bitcoin. Join America’s most secure mobile service, trusted by CEOs, VIPs and top corporations: https://www.efani.com/natalie
Coin Stories