Embodied CEO 77- What's Working Today For High Ticket Sales Marketing
May 30, 2019
Explore the evolution of high ticket sales strategies, where nurturing has transformed into effective sales calls. Discover how client content like videos boosts brand awareness and generates warm traffic. Learn about retargeting warm audiences to encourage direct applications. Find out how to automatically qualify leads while making the application process a more efficient filter. Plus, uncover why reducing steps in funnel design accelerates conversion for those high ticket buyers who crave efficiency.
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Phone Call As Primary Nurture
- The phone call can now serve as the primary nurturing touchpoint for high-ticket prospects instead of long webinars.
- If your sales call provides real value, prospects will convert without extensive pre-call nurturing.
Promote Content To Build Warm Audiences
- Promote existing content (video, podcast) to cold traffic to build warm audiences before retargeting to an application.
- Then retarget those warm audiences directly to an application rather than to a long webinar.
Auto-Filter Applications By Investment Range
- Use application auto-accept/auto-deny to filter out low-quality leads before scheduling calls.
- Set a sensible investment range so you still leave room for sales persuasion on the call.