Once upon a time there was a lazy data modeler...

…his data model doesn't work. Even as a world-leading DAX expert, Alberto admits that data modeling is more important than tweaking the code and queries. However, DAX and query optimization can be a lot of fun too, if you are eager to learn and keep your curiosity even as a professional.

Further Alberto and Artur discuss that Power BI makes it easy to start with data analytics at the cost of not enforcing good practices. As professionals it is our job to create a solid foundation right from the start. It is rewarding to keep to good practices and ususally no problem is too special, so well established techniques work well in most situations.

Alberto started working with SQL Server in 2000 and immediately his interest focused on Business Intelligence. He and Marco Russo created sqlbi.com, where they publish extensive content about Business Intelligence. Alberto published several books about Analysis Services, Power BI, and Power Pivot. He is a Microsoft MVP and he earned the SSAS Maestro title, the highest level of certification on Microsoft Analysis Services technology. Today, Alberto's main activities are in the delivery of DAX and data modeling workshops for Power BI and Analysis Services all around the world. Alberto offers consulting services on large and complex data warehouses to provide assessments and validation of project analysis or to perform specific problem-solving activities. Outside of SQLBI, most of Alberto's personal time is spent practicing video games, in the vain hope of eventually beating his son.

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