Business of Drinks 11: Derek Brown on the Growing No- and Low-Alcohol Movement - Business of Drinks
What does it take to succeed in the no- and low-alcohol space? The man to ask is Derek Brown, the award-winning bartender, author and National Academy of Sports Medicine-certified wellness coach.
Derek was one of the most successful bartenders in the U.S. when he decided to re-think his relationship with alcohol. In 2020, he wrote an article for Vox called “Becoming a mindful drinker changed my life.” The article changed his life, too, as it went viral and established him as a leader in the exploding no- and low-alcohol space.
Today he’s the founder of Positive Damage, Inc., a company dedicated to “making room for everyone at the bar with delicious no- and low-alcohol drinks” — and he brings his bartender’s sensibility to creating products that people love.
In this episode, he tells us why the days of the mocktail are well and truly over, and why so many no- and low-alcohol products fail to catch fire. He also reveals the four elements that are needed to create a truly satisfying substitute for alcohol.
Best of all, he tells us where to find the biggest opportunities in this space, including for wine companies.
Listen along as we follow the money through the no- and low-space.
Stay tuned for our next episode as well! Episode 3 drops October 18, 2023
Business of Drinks is more than a podcast — we’re also a strategic content consultancy for drinks brands and platforms. Learn more about us at Businessofdrinks.com
About Erica Duecy, host:
Erica Duecy is co-founder of Business of Drinks, a podcast and content consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. She also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast, and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world’s most famous cocktails.
To learn more about Erica Duecy:
https://www.instagram.com/ericaduecy/
https://www.linkedin.com/in/erica-duecy-4a35844/
https://twitter.com/ericaduecy
About Felicity Carter, host:
Felicity Carter is co-founder of Business of Drinks, a podcast and content consultancy. Also the Editorial Director of Areni Global, the London-based fine wine think tank, she was previously Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She is a regular media commentator, appearing on platforms as diverse as CNN, France24 and the New York Times, and has consulted to New Zealand Wine and the Dutch government. Felicity is an international wine judge as well as a regular keynote speaker at the wine industry’s biggest conferences and events. Her work has appeared in The GuardianUS, The Sydney Morning Herald and numerous other publications.
To learn more about Felicity Carter:
https://twitter.com/felicitycarter