A SMARTER WAY TO RECRUIT AND RETAIN

"Be All You Can Be", "Army of One", "Army Strong" these are just a few of the most recent slogans used by the U.S. Army Recruiting Command in the last 40 years. The first remained in place for over 20 years. The last was 12 years running. But if the Army is going to meet its recruiting and retention goals it's going to need new and innovative strategies to find and keep, motivated, talented and qualified individuals. David Eckley and Silas Martinez join A BETTER PEACE host Ron Granieri in the studio to discuss innovation in Recruiting Command. As a student in AY20, Eckley realized that during his time as a recruiting battalion commander, he had applied the very same innovation strategy he learned in class. He used that knowledge to outline a plan to ensure innovation doesn't stagnate. I noted that my experience in recruiting command aligned with the innovation implementation strategy that was discussed in in one of our classes. Lieutenant Colonel Dave Eckley is an Army intelligence officer who most recently served as a battalion commander in recruiting command. He holds a Masters degree in geographic and cartographic science from George Mason University and is a graduate of the AY20 Resident Class of the U.S. Army War College. Colonel Silas Martinez has served as Director of Leader Development at the U.S. Army War College since 2017. He holds a PhD in industrial organizational psychology from Wright State University and is a 2015 Army War College graduate. Ron Granieri is an Associate Professor of History at the U.S. Army War College and the Editor of A BETTER PEACE. The views expressed in this presentation are those of the speakers and do not necessarily reflect those of the U.S. Army War College, U.S. Army, or Department of Defense. Photo Description: A collage of U.S. Army Recruiting posters throughout the years. Photo Credit: U.S. Army