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On this episode of Overpriced JPEGs, Carly welcomes Will Weinraub, the CEO & Co-Founder of OnChain Studios, the parent company of Cryptoys, which is backed by Dapper Labs and backed and has a licensing partnership with Mattel.

Carly and Will cover a ton of fascinating topics in today’s episode: Why more projects aren’t targeting younger demographics? The reasoning for building Cryptoys on Flow, how Will and the Cryptoys team are building for longevity, and so much more!

Stick around until the end of the show for a special offer for all OPJ listeners!! Private Beta?!? Details at the end of the show :)

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------ Timestamps:

0:00 Intro 3:04 Founding Story of Cryptoys 7:23 Early Days of Cryptoys 8:38 Toyetic 11:50 Targeting Younger Demographics 15:58 Unboxing Dynamic 20:13 Why the Toyetic Path 22:41 Late Launch & the Past 2 Years 26:24 Why Not Go the PFP Route 30:05 Cryptoys Roadmap 32:50 Price Point 33:36 The Marketing Strategy 35:03 Tailored For Kids 41:25 The Mattel Partnership/Licensing 46:35 Masters of the Universe Fan Reactions 49:44 FunkoPop Success 52:23 Cryptoys Lore 54:40 Beanie Babies 55:30 Creating a Brand From Day One 59:15 Story & Gaming Moats 1:01:30 Maintaining Longevity 1:04:20 Building on the Flow Blockchain 1:07:32 Takeaways From the Flow Ecosystem 1:11:54 The Biggest Risk 1:14:13 Closing 1:14:33 Special OPJ Offer

------ Resources:

Will Weinraub https://twitter.com/willweinraub

Cryptoys https://twitter.com/Cryptoys

----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures

153: Raising Steam Pt. 3 (It's All Gradely, Baby)