Why RevOps Should Own ABX Execution

We're diving deep into the world of Account-Based Marketing (ABM) and Account-Based Experience (ABX) with Ali Rastiello, VP of RevOps at Health Catalyst, and Co-host Matt Volm on this episode of the RevOpsAF podcast. Hear how Ali dissects the crucial role RevOps plays in aligning sales and marketing efforts to ensure that ABX strategies are not just well-executed, but strategically impactful.

Follow Ali on LinkedIn: https://www.linkedin.com/in/alirastiello/

Join the RevOps Co-op: https://www.revopscoop.com/

Learn more about RevOpsAF: https://revopsaf.revopscoop.com/