I had the pleasure of sitting down with Emilie Toups, a mother of five and the founder of Toups & Co. Organics - a skincare and makeup company rooted in ancestral wisdom, nutrient-dense ingredients, and the belief that beauty should never come at the expense of health. What started as a single batch of tallow balm in her farmhouse kitchen has become one of the most trusted names in clean beauty. Emilie opens up about her journey from motherhood to entrepreneurship, how she built Toups & Co. from the ground up, and why she believes our skin understands ingredients from nature far better than synthetic ones. We dive into everything from the truth about "clean beauty" myths to how toxins and microplastics sneak into our everyday routines, plus the simple, practical swaps that can make a huge difference for your skin and hormone health. Emilie is a wealth of knowledge and it was so inspiring to talk and learn from her. This conversation is about slowing down, trusting your body, and remembering that less really can be more. Thank you so much Emilie! And everyone needs to try Toups & Co. Organics, the quality is truly top notch.

Visit toupsandco.com and use code WITHWHIT at checkout for 15% off your first purchase.

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The Clean Beauty Brand I Wish I Found Sooner — Toups & Co. Organics