Lessons on Building Trust in Roofing with Ashley Smith | Good Contractor Podcast

This week, John Talman and Luke Hansen sit down with Ashley Smith, owner of Always Forward Roofing and an inspiring leader in the trades. From unconventional beginnings to building a company rooted in quality and trust, Ashley shares her journey, the challenges she's faced, and the principles that drive her success. Whether you're a contractor, business owner, or just someone looking for inspiration, this episode is packed with insights, humor, and actionable advice.

Key Takeaways:

• Being Authentic: Ashley's entry into roofing was serendipitous but driven by a desire for authenticity and meaningful work.
• Motivating Teams: Always Forward Roofing prioritizes building a strong, motivated team.
• Customers Come First: Ashley stresses the importance of over-communication and preemptively addressing potential issues to build trust with homeowners.
• Adapt to Succeed: Ashley highlights the importance of being obsessive, adaptable, and continually learning to thrive in the trades.