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Atul Deo, General Manager for Amazon Bedrock, discusses the future of generative AI at Amazon, including the development of AI-powered capabilities and generative AI applications. He explores the challenges of large language models, the integration of AI in customer care, and the emergence of Amazon Code Whisperer. Atul also talks about the importance of closing the accuracy gap in AI models and the power of Shopify for businesses worldwide.
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Quick takeaways
- Bedrock is an Amazon service that democratizes access to advanced AI models, allowing developers to build generative AI applications with customization options and features like retrieval augmented generation (RAG).
- Code Whisper, integrated with Bedrock, focuses on generative AI for code generation, providing autocompletion suggestions and code generation based on prompts, enhancing the efficiency of code writing.
Deep dives
Bedrock: The Service for Building Generative AI Applications
Bedrock is a service offered by Amazon that allows developers to build generative AI applications using a range of large language models (LLMs). It provides access to these models through a simple API, enabling developers to interact with the models using plain English prompts. Bedrock also offers customization options such as fine-tuning and continued pre-training, allowing developers to tailor the models to their specific use cases. Additionally, Bedrock includes features like managed retrieval augmented generation (RAG) and agents, which help with complex reasoning and executing tasks based on context. The service also provides controls like guardrails, ensuring compliance and filtering out certain topics. Bedrock has been available since September 2021 and offers a user-friendly experience with training courses, a playground, and support from AWS experts.
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