What's Happening In That Ad? - Vikki Ross, Copywriter

Vikki Ross is a copywriter in London. She does a lot for the copywriting community - she organizes events and drinks, and she is a powerful and independent voice fighting to improve the respect the industry has for the craft (of copywriting, not of drinking). Also, she would have hated seeing the word "organizes" spelled like that. She probably flinched seeing "spelled" in the passive voice, too. Finally, see how I used brackets? Tsk tsk.  In this episode, we look at a few ads and try to break them down. What's the strategy? What are the words doing? You can watch the video of this discussion in the Sweathead Facebook group and on YouTube: https://www.youtube.com/watch?v=cyCX2nKj0wY You can find Vikki at https://twitter.com/VikkiRossWrites The book “Strategy Is Your Words" is here: http://www.strategyisyourwords.com