What it Takes To Build a Design Business | Christopher Nguyen, Founder UX Playbook

Christopher Nguyen is Founder of UX Playbook. He went from zero experience to head of design in just 4 years. His mission is to Make UX education accessible. He’s also working on a new project called Backlog: a community for designers-turned-entrepreneurs.

Chapters

(00:00:00) Beyond UX Podcast

(00:01:04) How Chris Got Into Design

(00:03:10) Posting on Linkedin

(00:05:00) UX Playbook organic growth

(00:10:14) Expanding the funnel on Linkedin

(00:16:11) Product Bundle Experiment

(00:19:32) Free 5 Day Growth Challenge

(00:23:49) What the Market Wants

(00:27:33) Downsells are More Effective than Upsells

(00:29:02) Pricing Experimentation

(00:32:37) Sera’s Business Journey

(00:39:36) Create Urgency Getting Your Product Out

(00:45:55) What Gives Designers Business Superpowers

(00:50:33) Biggest Mistakes Chris Made

(00:54:20) A Workday With Chris

Where to find Chris Nguyen:

Linkedin

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