When we first aired this episode about red chip art a few months back, it captured a cultural and art market phenomenon hiding in plain sight. My colleague Annie Armstrong mapped out a world of Cybertrucks, crypto wallets, and Alec Monopoly openings—a bro-filled art scene where KAWS, MSCHF, and Daniel Arsham are the mainstays, and where spectacle often outpaces substance.

Then Adrien Brody had an art show.

This summer, at Eden Gallery in New York, the Oscar-winning actor unveiled his solo exhibition "Made in America," including a body of work that dives headfirst into the visual language of red-chip art. The show includes mixed-media paintings with portraits of Marilyn Monroe, and there are also Basquiat-inspired crowns, rats, and images of Mickey Mouse. There’s even a participatory element that involves audience members sticking their used chewing gum on the gallery wall. Brody's maximalist, pop-culture salad seems tailor-made for virality, sure—but reactions in the art world have been quite mixed.

Some see Brody’s exhibition as a genuine creative endeavor; but others view it as a high-profile example of what happens when celebrity, commerce, and art collide in an already hype-driven market. Some don't mind the celebrity aspect but think it is just bad painting. Either way, what’s certain is that Brody isn’t just dabbling in this so-called red chip art world sphere—he’s fully committed and he is now the new face of it— in all of its chrome-coated, algorithm-charmed aesthetic.

In honor of the buzz surrounding "Made in America," we’re re-airing our episode on red chip art. In it, I spoke to Annie about the phenomenon, exploring how social media, speculation, and celebrity culture are reshaping a corner of the art world that often defies traditional critical frameworks. Whether you see it as democratizing or dystopian, red chip art is impossible to ignore.

Stéphane Boujnah (DG d'Euronext) : "Nous sommes à 62% de marge et nous allons y rester"