

WHAT IF THEY LOVE ME BUT STILL WANT TO LOOK AT OTHER COMPANIES???
Jul 24, 2025
Exploring due diligence, brand influence, and guiding clients in sales deals. Strategies for differentiation and handling competitive inquiries. Tips for sales success, overcoming competition fears, and closing deals efficiently. Accelerating sales skills through self-investment and online courses for B2B sales.
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Due Diligence Is Normal in B2B Sales
- In B2B sales, buyers doing due diligence and checking competitors is normal and necessary. - It shows they need to justify their purchase within their company and assess options carefully.
Guide Clients Through Competitor Review
- Lead clients through the competitor evaluation process to control the narrative. - Help them ask tough questions others can't answer and differentiate your offer.
Buyers Prioritize Company Needs
- Buyers often have no attachment or loyalty to sellers despite liking the product. - Their priority is doing what's best financially and strategically for their company.