Tired of the AI hype? Let’s get practical. Join Greg Linnemanstons and Jo Phillip for a no-nonsense discussion about making AI work in industrial marketing content. No theoretical frameworks—just real strategies from two years in the trenches of AI implementation.

Episode Highlights:

Reality check: What changed when ChatGPT hit the scene (00:02:10)
Supercharge SME interviews and work smarter (00:10:57)
Paradigm shift: personalization at scale (00:19:55)
Quality control is crucial in the AI age (00:26:47)
Ethics and human accountability in AI content (00:30:05)

If you’re a marketing or sales leader who needs to separate AI fact from fiction, this episode is your playbook. Jo brings 20 years of writing background plus boots-on-the-ground experience in AI implementation to help you navigate this transformation.

Connect with us:

LinkedIn: linkedin.com/company/weidert-group/

Instagram: instagram.com/weidertgroup/
Facebook: facebook.com/weidertgroup
X: x.com/WeidertGroup
YouTube: youtube.com/@Weidert
Website: weidert.com/changeoverpodcast

Connect with our host and guest:

Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/

Jo Phillip: https://www.linkedin.com/in/jo-phillip-writer/

Ready to make AI work for your industrial marketing strategy? Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts.

Ep 8: Putting AI to Work for High-Quality Industrial Marketing Content