S1:E9 What Exactly Is Marketing Automation?

In this episode, Amanda and Natalie discuss the power of marketing automation and how it can revolutionize your business. They share practical tips on designing your ideal customer journey, utilizing email automation, and maximizing the potential of tools like ConvertKit and ActiveCampaign. Whether you're a beginner or an experienced marketer, this episode will provide valuable insights to help you level up your automation game.

Key Points:

- Reframe your thinking around marketing automation and envision its potential for your business.
- Create a simple customer journey map to identify the well-worn path your customers take.
- Take action to level up your automation capabilities, whether it's building an email list or creating advanced automations.
- Learn about ConvertKit and ActiveCampaign, two powerful tools for creators in the marketing automation space.

Resources Mentioned:

- Neal Shaffer's Episode with Amanda, “Marketing Automation Simplified: How to Level Up Your Digital Business"
- ConvertKit - Email marketing platform designed for creators.
- ActiveCampaign - Robust marketing automation tool with advanced segmentation capabilities.

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Remember, it's time to level up your automation and transform your business. Tune in to the Level Up Creators podcast and start making a positive impact today!

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