Let's Talk Consumer! Redpoint Ventures' Meera Clark on thesis driven investing, spotting resilient founders and building your brand in venture
Jul 14, 2022
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Meera Clark, an early stage investor at Redpoint Ventures, discusses topics such as thesis-driven investing, spotting resilient founders, deal pacing, driving value for portfolio companies, talent recruiting, and building your brand in venture. She also shares insights on consumer behavior shifts post-COVID, the value of cross-pollination in business, and the preference for purpose-driven work in hiring.
Understanding shifts in consumer behavior is crucial for informed investment decisions and identifying market opportunities.
Investors should prioritize founders who possess product-building skills, technical expertise, resilience, and insulation from economic conditions.
Deep dives
Shifting Consumer Behavior: Pre-COVID, COVID, and Post-COVID
The speaker discusses the shifts in consumer behavior, specifically focusing on three stages: pre-COVID, COVID, and post-COVID. During the post-COVID new normal, there is a noticeable return to in-person experiences, leading to reduced time spent online. On the flip side, there is a pullback in certain market trends, such as volatile stocks and NFTs. The speaker highlights the importance of understanding these shifts and their impact on consumer spending in order to inform investment decisions and identify opportunities in the market.
Changing Market Dynamics for Venture and Technology Investing
The speaker acknowledges the impact of the market pullback on venture and technology investing. With multiples decreasing and capital becoming scarcer, there is a shift towards investing in more capital-efficient businesses. Startups need to demonstrate insulation from the macroeconomic environment and focus on providing solutions that meet customer needs. The speaker emphasizes the need to evaluate valuation implications and identify businesses that can thrive in the current market conditions.
Assessing Founders in the Current Venture Landscape
The speaker discusses the changing criteria for assessing founders in the current venture landscape. Building products and technical expertise have become more important than just sales skills. Investors look for founders who can navigate the journey from zero to one and demonstrate resilience in the face of challenges. The speaker suggests considering factors such as a founder's ability to build a successful Series A, their insulation from economic conditions, and their resilience to endure the ups and downs of startup life.
Value-Add for Portfolio Companies and Founder Relationship Building
The speaker highlights the value-add provided to portfolio companies and the importance of building relationships. Value-add can come from network connections, expertise across stages, and focusing on core areas that define success for early-stage companies, such as talent, network development, communications, and community building. The speaker also emphasizes the importance of peer-driven learning and fostering authentic conversations among founders. Building strong relationships and investing in meaningful connections is essential for long-term success in venture capital.
Spotting resilient founders- are they building because this product needs to exist
What this new market means for deal pacing
Driving value add for portfolio companies
The talent recruiting landscape
Building your brand in venture
About Meera: I’m an early stage investor at Redpoint Ventures passionate about empowering consumers to live their best lives -- be it personally or professionally.
Forbes 30 Under 30. Business Insider 55 Investors to Watch. Venture Forward Women in VC: Rising Stars to Watch. American Banker Powerful Women of the Future. All honors that pale in comparison to the privilege of backing founders focused on building a better tomorrow.
Related Rabbit Holes: All Raise Annual Summit Steering Committee, Stanford Professionals in Finance Board Director, Kauffman Fellow, and fan girl / daughter to a badass working mom :)