How FIBA 3x3 Went from the Streets to the Olympics

Some brands are built for social media, and FIBA 3x3 is certainly one of them. Their Digital Content Manager, Esteban Gonzalez, shares how their community-led strategy transcends borders on the Social Pros podcast. 

Full Episode Details  

FIBA 3x3 is a sporting discipline that is just perfect for social. But how do they keep their community spirit alive with a global audience? 

Esteban Gonzalez favors a rare tactic – opening the organization’s DMs to the public. This allows him to take suggestions, leverage UGC, and foster a “family atmosphere,” as he explains on this episode of Social Pros. 

Esteban tells us how his team keeps community front of mind, whether it’s creating regular content or being on-site at events. He shares how FIBA 3x3 adds spontaneity to their content and how they welcome new fans into their community. 

Plus, he shares why, if you’re passionate about content, you just need to create it and the opportunities will come. 

In This Episode: 

• 1:33 - Esteban introduces FIBA 3x3 
• 4:20 - How Esteban handles FIBA 3x3’s global audience 
• 6:09 - Creating content on the ground 
• 7:54 - Keeping track of a content strategy 
• 11:51 - Honoring different cultures and languages 
• 13:45 - Why 3x3 keep their DMs open 
• 16:40 - Appealing to crossover fans 
• 21:09 - How Esteban grew from intern to manager 
• 25:11 - Encouraging athletes to grow their social presence 
• 30:17 - The power of livestreams 
• 34:21 - Esteban’s final two 

Resources 

• Grab your free Social Media Audit Bundle 
• Connect with Esteban on LinkedIn 
• Follow Esteban on Twitter/X 

Visit SocialPros.com for more insights from your favorite social media marketers.