The Rise of a Fashion Entrepreneur

We often discuss saving the planet in terms of technological breakthroughs, political movements or individual choices. This week we examine a more fundamental element necessary for our survival: empathy.

Jordana Guimaraes is many things. She is an author, an entrepreneur, a global ambassador for fashion, and a champion of human rights. She joins us to peel back the curtain on how her journey unfolded, the challenges she had to overcome both personally and professionally to realize her vision. The through line for all of her works has been a deeply held compassion for her fellow humans, expressed in many forms but always a driving force in her life story.

Jordana is the co-founder of Fashinnovation, a global platform at the frontier of technology and sustainability in the fashion industry. After a career in PR she built fashinnovation to highlight the changing landscape of one of the world's largest and important industries. Along the way she also authored a book, It Could Be You, an exploration of homelessness, that is a vehicle for philanthropy.