I Built a List of 10,000... Can I Do It Again? My 52-Week Drip Campaign Strategy & Process

In this engaging solo episode, Matt Levenhagen delves into the critical importance of list building for online success. He shares personal anecdotes and lessons from his early days in internet marketing forums, emphasizing the need to capture customer details and build lasting relationships.

Matt recounts a pivotal moment from 2005 where he realized the missed opportunities of not capturing buyer information and how it transformed his approach to online marketing.

Throughout the episode, Matt outlines his current strategies and initiatives towards effective list building. He discusses his recent experiences and the innovations he’s adopted to ensure consistent engagement with his audience, including a year-long, carefully crafted email drip sequence inspired by guest Darrell Evans.

This sequence, composed of 52 meticulously designed emails, aims to nurture subscribers, share valuable content, and softly pitch relevant services and products offered by Matt’s companies, Unified Web Design and Unified Plugins. Matt blends strategic advice with actionable steps, making this a must-listen episode for anyone eager to capitalize on email marketing and list building techniques.

Key Takeaways:

• Importance of List Building: Capturing names and details of your audience is crucial for future engagements and sales opportunities.
• Automation and Consistency: Leveraging tools like Mailchimp to create automated and consistent email journeys can significantly enhance relationship-building efforts.
• Value-Driven Content: Ensuring your email content is predominantly value-driven and not just sales pitches can maintain subscriber interest and reduce churn.
• Strategic Segmentation: Segmenting lists based on subscriber actions and interests can personalize the content and make it more relevant.
• Personal Experience and Stories: Sharing personal success stories and case studies helps build authority and trust with your audience.