78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day!

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. 

The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.

Make sure your moves match desired outcomes.
Make sure your marketing matches desired outcomes.
Make your positioning and pricing match desired outcomes.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses achieve effortless growth on TikTok

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy