If you think good communication means saying more, think again. Emmy-winning journalist and executive coach Bill McGowan joins AJ and Johnny to reveal the science of saying less—but meaning more. From boardrooms to interviews, Bill has coached some of the world’s top leaders (and celebrities) to craft compelling, unforgettable messages—and today, he’s sharing the playbook.

In this episode, you’ll learn how to ditch jargon, avoid rambling, and master your “media moment.” Whether you’re giving a presentation, going on a first date, or handling a tough question at work, this is your guide to sounding confident, concise, and charismatic under pressure.

What to Listen For

[00:00:00] Why overexplaining hurts your credibility
[00:03:45] The power of “soundbite thinking” and how to master it
[00:07:12] How to speak with authority—without sounding rehearsed
[00:10:26] Why strong visuals beat fancy vocabulary in storytelling
[00:13:19] The secret to controlling your body language under pressure
[00:15:54] Why silence is one of the most persuasive communication tools
[00:20:46] The “message box” framework used by media pros
[00:26:17] How to be memorable when you only have 30 seconds
[00:35:21] Why “smooth talkers” often come across as insincere
[00:45:07] How to prep for tough questions without sounding scripted
[00:54:32] Final advice: the three words to avoid in every presentation

Episode Takeaways

Brevity is credibility: People trust speakers who get to the point
“Soundbite” training prepares you to be remembered—not just heard
Strategic silence creates impact and signals confidence

Storytelling drives emotional engagement more than stats ever can
The best communicators speak with rhythm, not speed
Being memorable isn’t accidental—it’s trained

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Resources from this Episode

Speak, Memorably: The Art of Captivating an Audience

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100: 100th Episode Special...with...Simon Fagg