51. Why you should benchmark your KPIs at the start of each engagement

Do you take inventory of the client's key performance indicators when you first start working with them? 

Personally, I didn't do this for a long time. And it became really hard to:

a) prove your results down the line

b) write a case study

In this recording, I talk about some of the KPIs I track early and why they matter later on.

If you are clear about your client goals from the beginning, you can break them down into sub-goals that allow you show progress during and after your engagement.

For reference, you can see an example of a case study I produced here: https://everspaces.com/iq/

It's not perfect but it is highly specific about what results I was able to help my client accomplish. Prospects read it and it definitely helps during the sales process.

Got a neat tip or trick? I'd love to hear it!

DM or hit reply below to share.

Yours,

—k