Dariush Soudhi is a serial entrepreneur who built — lost — and rebuilt multiple companies after a violent home invasion led to a heart attack, frozen accounts, and total collapse. Starting over in Dubai with just $750, he rebuilt from zero through door-to-door sales, ruthless self-accountability, and value-based pricing. Today, he runs a portfolio of businesses by solving real problems and charging what outcomes are worth. This episode breaks down rebuilding after trauma, pricing with self-worth, choosing time over ego, and what it actually takes to earn a second chance without wasting it.
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School of Hard Knocks Podcast