Redefining Retail: Commercetools, InStore, and the Future of Unified Commerce – A Conversation with Dirk Hoerig

In this special episode of The Watson Weekly, we sit down with Dirk Hoerig, co-founder of Commercetools, to explore the company’s journey from Germany to global eCommerce leader. Dirk shares insights on their ideal customer, key pain points they solve, and why their North American market entry succeeded where others failed.

We also dive into the launch of commercetools InStore, a groundbreaking solution helping retailers unify online and in-store operations under one flexible backend. Dirk explains how InStore tackles legacy system challenges and enables seamless, personalized customer experiences.

Plus, we discuss Dirk’s recent transition from CEO and the top retail trends shaping 2025 and beyond. A must-listen for anyone focused on the future of unified commerce.