AI and Media L10n - Deluxe and Apptek announce strategic partnership

In this episode, we take a look at a a real application of how a major localization company is partnering with AI to enhance their Multimedia localization services as we discuss Deluxe's strategic partnership with AI technology leader AppTek.

Deluxe, a major provider of media localization services, has acquired an interest in AppTek and will become the exclusive reseller of AppTek's products to the global media and entertainment industry. We explore how the combined expertise of the two companies will allow them to develop cutting-edge AI solutions to empower translators, voice artists and other creative professionals. The goal is to leverage AI sensibly to make more diverse content accessible to audiences worldwide, while still keeping human creativity at the center. Deluxe can now offer custom high-performance AI tools that integrate directly into customer workflows.

This partnership combines AppTek's award-winning R&D with Deluxe's decades of media localization experience. Tune in for an insightful discussion with Belén Agulló García, Ph.D., and Evgeny Matusov on how this major industry collaboration aims to push the boundaries of what's possible with AI-enabled localization.

We'll cover the key points of the deal and what it means for the future of global media distribution and access.

About Belén: she has over a decade of experience in the localization industry, starting in game localization with various roles. She later focused on training, teaching game localization, and subtitling technologies in master's programs across Europe. While completing her PhD in subtitling for virtual reality content, she took on roles as a lead media researcher and VP of learning at Nimdzi Insights. She works as a community builder at Deluxe Media, supporting a global team of over 5,000 freelance subtitlers to enhance their professional growth and ensure top-quality client experiences.

About Evgeny: is a seasoned professional with a passion for advancing the field of machine translation. As the Lead Science Architect at AppTek, he leads a team of experts in developing cutting-edge solutions that bridge language barriers.

About Nimdzi Live: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.

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