The AI Download Activism, Fashion & AI Collide: A Gen Z Founder’s Playbook (ft. Sophia Kianni)
What it takes to build a company with values in the age of automation.
In this episode of The AI Download, host Shira Lazar sits down with activist, founder and Gen Z thought leader Sophia Kianni, co-founder of Phia and co-host of The Burnouts podcast.
They dig into how Gen Z is rewriting the rules of activism, sustainability, fashion and what it means to build a company in an era of AI overload.
Sophia shares how her journey from climate activism and Stanford to co-founding Phia with Phoebe Gates shaped her perspective on AI, community and leadership. From secondhand fashion and circular economies to B-roll workflows and burnout, this episode is a masterclass in building something real in a hyper-automated world.
In this conversation, we explore:
- How Gen Z really thinks about community, identity and leadership
- The tension between climate activism and AI, and how to turn it into solutions
- How Phia uses AI and data to fix broken shopping systems and reduce fashion waste
- Why distribution, partnerships and community can be a bigger moat than the tech itself
- Using AI as a creativity and productivity multiplier, not a replacement for soul and voice
- Burnout, boundaries and how Sophia stays grounded while building a company in her 20s
This episode blends culture, entrepreneurship and the human side of artificial intelligence for anyone navigating the new creator economy without losing themselves.
Why This Matters
We are entering an era where AI touches everything: how we learn, shop, organize, protest and create. At the same time, trust is low, burnout is high and entire industries, from media to fashion, are being rebuilt in real time. Sophia Kianni represents a generation that refuses to choose between activism, entrepreneurship and technology. She is building tools that reduce waste and make shopping smarter, while also being honest about mental health, burnout and the realities of being a young founder.
This conversation matters if you are trying to figure out how to use AI without losing your values or your voice. It is a grounded, practical look at what it means to build a company in the AI era, leverage new tools responsibly and still stay human. Whether you are a creator, founder, student or just AI curious, Sophia offers a roadmap for combining climate, culture and code in a way that feels aligned and sustainable.
About the Guest - Sophia Kianni is a Gen Z climate activist, entrepreneur and co-founder of Phia, a fashion technology company that uses AI and data to help people shop more intelligently, buy secondhand and reduce waste across the fashion ecosystem. Phia has grown rapidly, reaching hundreds of thousands of users and raising millions in venture funding, with Sophia leading strategy, product direction and community.
Before Phia, Sophia founded Climate Cardinals, a nonprofit that translates climate information into dozens of languages to make climate literacy accessible across the world. She has advised global organizations on youth engagement and sustainability initiatives and is widely recognized as one of Gen Z’s leading voices at the intersection of policy, technology and climate action.
She is also the co-host of The Burnouts podcast, created with her co-founder Phoebe Gates, where they speak candidly with entrepreneurs, creators and leaders about ambition, burnout and building meaningful careers in your twenties.
Official Website: sophiakianni.com
Podcast: https://www.theburnouts.com/
Fashion Company: https://phia.com/
Non Profit: https://www.climatecardinals.org/
Instagram @sophiakianni https://www.instagram.com/sophiakianni/
X (formerly Twitter) @SophiaKianni
LinkedIn - Sophia Kianni https://www.linkedin.com/in/sophia-kianni-a805a71b3/
CONNECT WITH SHIRA → Shira’s Newsletter on Beehiiv https://shiras-newsletter.beehiiv.com
IG / TikTok / X: @ShiraLazar.
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Credits
This episode of The AI Download was hosted, created, and executive produced by Shira Lazar. Executive Producer Michele Musso, Creative Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Shira Lazar. All rights reserved.
- (00:00) - The FIA Origin — “Should I Buy This?”
- (00:42) - Welcome + Introducing Sophia
- (02:07) - Blending Activism, Fashion, Tech & AI
- (03:38) - How AI Amplifies Climate & Sustainability Work
- (06:37) - Gen Z, School, and the AI-Shaped Internet
- (09:20) - Going Offline, Real Connection & Culture
- (11:00) - Building FIA: From Roommates to Startup
- (13:20) - How FIA Works + Mobile Shift + $8M Raised
- (16:14) - AI + Data Partnerships Powering the Experience
- (18:19) - Distribution, Community & Founders as Creators
- (21:53) - How AI Will Reshape Fashion & Reduce Waste
- (24:23) - Fixing Fashion’s Supply Chain With Better Forecasting
- (27:14) - The Burnouts Podcast + Momentum Over Burnout
- (31:42) - Using AI to Supercharge Creativity & Workflows
- (35:25) - What Should Stay Human vs. Automated
- (38:29) - FIA’s Long-Term Vision + The Future of Shopping
- (42:24) - Staying Grounded Through Community
- (45:07) - Final Thoughts + Outro