Streaming Services, Digital Marketing and Consistent Revenue Growth with CLIQ Digital
Oct 11, 2023
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Board member of CLIQ Digital, Ben Bos, discusses the company's revenue growth and product lines. They explore CLIQ Digital's approach to returning profits to shareholders and their focus on marketing and market perception. The podcast also delves into key metrics and marketing strategies, as well as the investment potential of CLIQ Digital in the streaming industry.
Click Digital focuses on converting eyeballs into subscription sales, resulting in steady recurring revenue.
Click Digital employs online marketing platforms to spark interest and acquire new consumers for their streaming services.
Deep dives
Overview of Click Digital
Click Digital is a global marketing company that sells subscription bundles of various content categories, such as music, movies, sports, audiobooks, and games. Operating in over 40 countries, Click Digital focuses on converting eyeballs into subscription sales, resulting in steady recurring revenue. The company has experienced consistent growth, with projected revenues of at least 345 million euros for this year, compared to 276 million euros the previous year. Unlike other streaming providers, Click Digital prioritizes online marketing for customer acquisition, leveraging their expertise to quickly capture consumer interest.
Customer Acquisition Strategy
Click Digital employs various online marketing platforms, including Google and TikTok, to spark interest and acquire new consumers for their streaming services. By strategically aligning their online advertising with specific topics or interests that consumers search for, Click Digital's banners attract potential customers. Once engaged, these consumers are presented with bundled service offerings across multiple content categories. Click Digital expects to invest approximately 120 million euros in marketing or customer acquisition costs this year to drive growth and profitability.
Product Portfolio and Differentiation
Click Digital's product portfolio encompasses movies, series, music playlists, audiobooks, online games, and a diverse range of sports content. With licensed content varying by territory, Click Digital's product team ensures the right offerings are available to consumers in each country of operation. Unlike mainstream streaming providers, Click Digital distinguishes itself through its marketing-focused approach and dynamic pricing model. They prioritize customer acquisition and profitability while maintaining a unique position in the streaming industry that sets them apart from other competitors.
The UK Investor Magazine was delighted to welcome Ben Bos, a board member of CLIQ Digital, for a deep dive into the company’s recent progress and future plans.
CLIQ Digital is a digital marketing company providing consumers with a comprehensive range of streaming services including films, podcasts and games.