Marketing strategist, editor and author Charlie Hoehn on the key things bestselling authors do to create a successful and shareable books.

We talk about:

Helping Ramit Sethi and Tim Ferriss launch their books
How to test and launch a nonfiction idea
Creating a brand around your book,
Effective marketing strategies
The merits of self-publishing and the minimum he would accept for a traditional publishing deal
Overcoming burnout and the importance of play.

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ABOUT CHARLIE HOEHN

Charlie Hoehn is a 3-time New York Times bestselling editor, 5-time author, and the founder of Author Alliance. For three years, Charlie was Tim Ferriss’ Director of Special Projects and first full-time hire. Together, they launched The 4-Hour Body to #1 New York Times, #1 Barnes & Noble, and #1 Amazon overall.

Charlie is also a creative director and video editor. Previously, he was Head of Multimedia for Scribe Media, where he produced over 500 videos and 300 podcast episodes — including two viral sizzle reels for David Goggins, and courses enrolled in by more than 20,000 students. To date, he's created six viral videos, with more than a million views each.

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RESOURCES & LINKS

📄 Interview Transcript (unedited)
Charlie’s website
Charlie on Instagram
Author Alliance
Play It Away
Recession Proof Graduate
Play for a Living
The Power of Play | Charlie Hoehn | TEDxSantoDomingo
Chimay: The Rainbow Cheetah by Emilia Hoehn
The Best Way to Get a Job: The TAG Method
Help This Book
Pikfu
The #1 Mistake Authors Make That Kills Book Sales
Charlie’s Cover Design tool

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