Disruptors for GOOD | Social Entrepreneurs and Social Enterprises Bruvi is Disrupting Keurig with a Tastier and Sustainable Alternative to Coffee at Home - Mel Elias, Co-Founder of Bruvi
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In episode 188 of the Disruptors for GOOD podcast, we speak with Mel Elias, co-founder of Bruvi, on disrupting and innovating the in-home, single-serve coffee experience with a more tastier and sustainable alternative.
Mel Elias is an accomplished investor and entrepreneur based in Los Angeles. With a strong background in the consumer packaged goods (CPG) industry, he has served as the President & CEO of The Coffee Bean & Tea Leaf, leading the brand to significant growth and international success.
Mel is now the Co-founder of Bruvi, an innovative single-serve coffee brewer that presents a remarkable solution for those seeking a tastier and more convenient coffee experience. With a vision to reimagine the entire coffee brewing experience, Bruvi has revolutionized brewing and pod technology, curated a selection of high-quality coffees, and introduced the first Guilt Free Toss™ capsule. By engaging all the senses, Bruvi aims to completely transform the way people enjoy coffee in the comfort of their homes.
Bruvi, the innovative single-serve coffee brewer, presents a remarkable solution for those seeking a tastier and more convenient coffee experience. Bruvi firmly believes in the possibility of combining supreme quality with enhanced convenience in the realm of single-serve coffee.
With a vision to reimagine the entire coffee brewing experience, Bruvi has revolutionized brewing and pod technology, curated a selection of high-quality coffees, and introduced the first Guilt Free Toss™ capsule. By engaging all the senses, Bruvi aims to completely transform the way people enjoy coffee in the comfort of their homes.
Sustainability Commitment: Bruvi recognizes the importance of sustainable practices in today's world. To minimize their environmental impact, the company has implemented several initiatives:
- Recyclable Coffee Pods: Bruvi® Fresh Cups are made from fully recyclable materials. They utilize a patented compostable mesh filter and a polypropylene body, both of which can be separated and recycled accordingly. This commitment to recyclability aligns Bruvi with eco-conscious consumers who seek sustainable alternatives.
- Carbon-Neutral Operations: Bruvi is committed to offsetting their carbon footprint by investing in renewable energy projects and initiatives that promote environmental conservation. By reducing their impact on the environment, Bruvi showcases their dedication to sustainability throughout their entire value chain.
- Local and Ethical Sourcing: Bruvi maintains ethical sourcing practices by partnering with coffee producers who adhere to fair trade principles. This ensures that farmers receive fair compensation for their hard work and that the coffee beans are grown in a socially responsible manner.
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