Welcome to a new episode of Business Lunch. In this episode, we talk about media assets and how owning your traffic can radically transform your business landscape. Discover how to navigate the acquisition of companies that have already captured the attention of your ideal customer profile (ICP). Learn why owning media assets, like groups, social media presence, SEO pages, and more, can lead to substantial savings and give you a competitive edge by eliminating the middleman.

Highlights:

"It's better to own than to rent, especially when it comes to traffic.”

"Owning your own media... means you get to decide who gets to see what, communicate directly with those people, and control who else gets access to those people."